PUBLICATIONS

From time to time, I write articles about ideas for improvement in marketing research.

 

“KI im Käfig”
About AI which produces output which will be input for future AI.
Planung & Analyse (May 2023) – click here to read the article

“Ein kleines Leuchten”
The role of interpretation for the future of research.
Planung & Analyse (June 2017) – click here to read the article

“Entschleunigt die Marktforschung”
About being agitated or cool in marketing research.
Planung & Analyse (February 2017) – click here to read the article

“Im Bureau d‘esprit”
The art of conversation in marketing research.
Research & Results (December 2014) – click here to read the article

“Das schillernde Wesen der (Kult)Urbilder“
Thoughts on the hot topic of archetypes.
Planung & Analyse (February 2012) – click here to read the article

“Messen Apparate Phantasien?”
About neuromarketing and implicit measures.
Planung & Analyse (May 2011) – click here to read the article

“10 Praxis-Tipps für TV-Konzeptforschung“
Tips for more validity of TV concept testing.
Planung & Analyse Online (July 2011) – click here to read the article

“10 Praxis-Tipps zur Moderatorenauswahl”
Tips on the optimal selection of moderators.
Planung & Analyse Online (February 2011) – click here to read the article

“Natural Born Talkers”
Product narratives instead of verbal concepts.
Research & Results (January 2011) – click here to read the article

 

 

Maik Kuhlmann - Marketing Research Freelancer