It’s a pleasure to offer all kinds of qualitative research.


For instance: focus groups, in-depth interviews, ethnography, semiotic analysis, workshops, online communities.

Most of the time, I deal with rather classic qualitative research objectives, e.g. triggers and barriers, brand image explorations, new product development, depth psychology of a market, optimization of communication, fine-tuning of pack designs, usability research etc.

From time to time, clients also ask me to write concepts / strategies or develop new research tools. (For instance, I invented ‘product narratives’ as a new kind of stimulus material or the ‘iconometer’ for exploring brands.)

Having worked as a lecturer at a university for a couple of years, I also offer training sessions about qualitative methodology, e.g. for junior researchers.

Maik Kuhlmann - Marketing Research Freelancer