“We’ve worked with Maik for over 15 years. We come back to him again and again because we can rely on his insight, his perspective on Germany as a market and on German culture. We have literally no partners worldwide who are as surprising, as richly expressive, or as full of insightful references to obscure TV shows, trends, or German sub-cultures as Maik! He’s a global enigma and a delight to work with."

Charlotte Smith, Managing Partner, Basis (London)

"Working with Maik is extremely pleasant. He is a very experienced market researcher and he knows that you should approach everything with humor and optimism. He also knows a thing or two about football."

Max Becker, Geschäftsführer, ACTUALLY Research (München)

“There are so many aspects I appreciate of working with Maik. Most powerful is his unbiased view and his deep analysis which he set’s into the strategic context. He listens to every aspect of consumer voice, not just the loudest. He is connecting the dots and gives clear recommendations. Based on his broad experience, he’s very open and honest with his feedback, even though it might be uncomfortable. I worked with Maik on communication and concept development.”

Tanja Kindler, Category & Customer Development Lead Home Care, Unilever (Hamburg)

“With his expertise and his style, Maik has been my favorite researcher in Germany for 10 years now. The research results go deeper than with other agencies and can be directly implemented into strategies or measures. I have consulted him on various projects and have always been able to achieve direct commercial success for my clients.”

Antonie Glaser, Independent Strategy Consultant (Amsterdam)

"Maik is our favourite German researcher. Because he is so German: reliable, fast, deep. But also flexible and capable of adapting, when the need arises."

Raf Manna, Partner, Stream Brasil (Rio de Janeiro)

"I would like to mention two things: firstly, I carried out basic target group studies with Maik (e.g. on Generation Z) and it was a big wow to marvel at Maik's market research expertise and learn from him, e.g. the tips and tricks in the explorations. (Unforgettable also a fun 24-hour session during the production of a report!) Secondly, we collaborated in strategic projects (e.g. in developing a company purpose) and I think that he is almost even better in this field, because Maik usually has a whole lots of good ideas. They probably come from actually reading all the books you see behind him on Zoom calls."

Andreas Kratzer, Founder und Managing Director, A TRIBE CALLED HUMANS (Munich)

“The eye tracking studies conducted by Maik, combined with qualitative explorations, are always the most insightful and meaningful studies for us. Maik’s results preparation and advice are always top-notch – short, precise and tailored to the target group.”

Birga Scholz, Senior Category & Insight Manager D-A-CH, Unilever (Hamburg)

“I have known Maik for 20 years now. There is hardly a better qualitative researcher in Germany."

Ole Wassermann, Managing Director, Wassermann Consulting (Zürich)

“I have carried out several studies with Maik and have always been impressed by his competence, high quality of advice and work, his flexibility and an extremely high level of service. A clear recommendation!”

Joanna Weigelt, CMI Lead Home Care DACH, Unilever (Hamburg)

"Maik was a great colleague and is a great researcher. He can't always keep his mouth shut, but at least something really clever usually comes out of it."

Dorit Welzel, Unit Director, Meinecke & Rosengarten (Hamburg)

"We work a lot for Maik and the collaboration is always very pleasant and constructive, even in all the typical market research haste and the challenges of excellent, high-quality recruiting."

Tim Thelen, Managing Partner, Foerster & Thelen (Bochum)